What are you doing to remain relevant in your industry? If you’re just standing still, technology can wipe you away.
An Oxford report predicts that robots will replace 20 million jobs by 2030. Yikes!
The world is changing faster than ever. Artificial intelligence, machine learning, block-chain, and cloud-based technologies are changing the way we see the world and our place in it.
One way to stay ahead of the game is to attend cutting-edge conferences like QuickBooks Connect. The 6th annual conference took place in San Jose, California from November 6th-8th. Accountants, developers, and small business owners from all over the world convened to hear goodies that could transform their business.
During the session titled “Building the People Firm in the Digital World“, Will Farnell, FCCA shared insights on how the millennial generation, technology, and competition are shifting expectations in the workplace.
If you didn’t get a chance to attend, here’s how you can ‘Own Your Future” through the use of technology:
Understand that Change is Here to Stay
Don’t get scared. Don’t let anxiety take over. Know that change in the technology space is here to stay.
In order for firms to have global impact, they have to go digital.
What does this mean for employees who want jobs? They must be digitally proficient and innovative in their approach to solving the new challenges of tomorrow.
“Agility within our firm is key to our success,” says Farnell.
Build an Online Brand
How do you differentiate yourself from everyone else who is doing what you want to do?
Companies and individuals have to be aware of how they are perceived in the marketplace and how they can influence their position by catering to the needs of their target audience.
Business owners must ask, “Is my firm client-centered?” Accountants and developers must make sure their skill sets align with the demands of the digital world. The best way to promote who you are and what you bring to the table is through your online presence and interactions.
What does the face of your firm say about you?
Be Intentional About Creating a Great Culture 
If you’re an entrepreneur and thinking about adding more members to your team, the kind of culture you create will become integral to your long-term success.
Every firm needs a personality and a clear and unique brand. Why? Because millennials are buying into brands.
How are you going to use digital technologies to share your culture with the world?
Are you attending next year’s QuickBooks Connect conference? Head on over to the QuickBooks Connect website for more information!
Ready to create a business from anywhere in the world? Find out how QuickBooks ProAdvisor and Consultant Heather Satterley did it. Heather Satterly shared tips on how to “Design Your Dream Tax Practice from Anywhere in the World” at QuickBooks Connect 2017.
Here’s Tyra Banks’ advice to entrepreneurs at the QuickBooks Connect 2017 conference.
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