Some profiles are just plain (let me think of an appropriate word)……BORING.
LinkedIn isn’t a resume. It’s a social media tool that is used to build powerful connections.
You must show personality and tell your story in an interesting way. No stodgy, over formal word choices are going to attract people to your profile.
Your profile should always uphold professionalism but also convey a personality that exudes characteristics that align with the work environment and people you aim to attract. I am going to be a little more in your face on this post because I really want you to understand your POWER.
The evolution of LinkedIn provides a unique opportunity to stand out from the crowd and brand yourself in ways that were not possible decades ago. Take advantage!
More recruiters understand the power of LinkedIn and are using it as a tool to find the best and brightest talent online.
But there are rewards for opportunity seekers on LinkedIn! You have a chance to bring eager eyes to your qualifications. You just have to make sure your profile is compelling enough to click. You never know what opportunities may come your way if you set yourself up to be open to them.
Always focus on creating a winning brand and the universe will open doors that you never knew existed. Here are 5 ways to avoid being listed as a LinkedIn loser and position yourself for higher levels of networking success.
1. The LinkedIn Photo is the Gateway. We have to be completely honest. Looks matter.
The employer has to see themselves working with you before they even think about reaching out to you. No matter how amazing the written portion of your LinkedIn profile is, if the pictures are not professional, the majority of employers will never even read it.
Sad, but true.
This doesn’t mean that you have to spend thousands of dollars on a professional photo shoot. All it means is that you have to present yourself well. You have to carry yourself as a professional who would be a great representative of the company that you are seeking to work for.
Make sure you post pictures that are flattering to your particular look while also revealing the best aspects of your personality. Your photo should express your brand.
2. Create Memorable Headlines. Your headline will show up in your LinkedIn search and you want to make sure it’s GOOD.
This is your chance to captivate your profile viewers and entice them to find out more about you. Be thoughtful about what you write here.
Do NOT just settle for the default setting of listing your job title!
Be Creative, Be Impactful. Be You.
You are more than a job title and this is your chance to communicate to the world an image of you that articulates your current strengths and future possibilities.
3. WOW Recruiters and Potential Clients with your Summary. This is where you can truly add personality and give a promising first impression to the universe of professionals who are exploring your profile.
Hook the reader with an engaging story. Who are you? Where are you from? What are adjectives that people use to describe you? Why should someone contact you? What problem do you solve?
List your specialties and skills that you bring to the table. This is your chance to connect with your audience and give them a chance to see you as a colleague through the story you tell about yourself.
4. Establish Thought Leadership. LinkedIn provides a great opportunity for you to brand yourself as a subject matter expert.
How? There is a feature that allows you to share trending news and publish articles. Post relevant articles to your profile that showcase industry news.
People will associate you with the topics that you share and talk about the most. Show recruiters you’re an authority on your topic and you will never have to worry about your next job.
5. Boost your Credibility. It’s great when you present a compelling story to the world about yourself, but it speaks volumes about your work when third parties recommend you.
Validate your LinkedIn Profile by receiving recommendations.
If you claim you are a high-performing financial analyst, it better be validated by stellar recommendations from your supervisors (past and present)and peers mentioning that expertise of yours when they recommend you on LinkedIn.
Have a strategic plan for your recommendations. Approach different people and suggest different traits and qualities that you would like them to emphasize in order to present a well-rounded view of your capabilities.
Use these tips to enhance your LinkedIn profile and create winning opportunities. Think about LinkedIn as your personal marketing plan.
How do you want the market to perceive you? You are a winner and your profile should exude a winning presence.